NOW HIRING
Marketing Manager
Since 1978, Victorian Lyric Opera Company (VLOC; pronounced vee-lock) has charmed audiences across the Greater DC region with productions of traditionally staged light-opera. The company specializes in the works of Gilbert & Sullivan, and also performs both lesser known works of the Victorian era and more contemporary fare.
We aim to be to be the leading regional light opera company, reflecting our community on and off stage. Help us get the word out as our Marketing Manager! A detailed description of the position is below.
Ready to Apply?
Send a resume and cover letter to [email protected] by JANUARY 17, 2025.
We aim to be to be the leading regional light opera company, reflecting our community on and off stage. Help us get the word out as our Marketing Manager! A detailed description of the position is below.
Ready to Apply?
Send a resume and cover letter to [email protected] by JANUARY 17, 2025.
Details
Position Title: Marketing Manager
Location: Rockville, MD
Reports To: VLOC Marketing Committee Chair
Position Type: Part-Time, Up to 20 hours/week
Compensation: $25/hour
Position Overview:
The Marketing Manager will oversee all marketing efforts to grow the Victorian Lyric Opera Company’s audience, membership, and funding base, working directly with the Marketing Committee and assisting the Development Committee. This role will focus on creating and implementing marketing strategies, managing donor relations, and coordinating with the Development Committee on fundraising activities. The ideal candidate will bring strong marketing skills, a track record of successful fundraising, and a passion for community arts. Most work will be performed remotely, but the Marketing Manager will need to be able to attend some rehearsals, performances, and group events in order to take photos/videos for use in marketing materials.
Key Responsibilities:
Marketing
In collaboration with the Development Committee:
Success in this role will be measured by:
The ideal candidate will thrive in VLOC’s community-based environment, bringing a collaborative spirit, a passion for fostering local arts, and a commitment to diversity and inclusion. VLOC embraces creativity and innovation in our marketing and development efforts and values those who can contribute to building a stronger, more connected audience.
Location: Rockville, MD
Reports To: VLOC Marketing Committee Chair
Position Type: Part-Time, Up to 20 hours/week
Compensation: $25/hour
Position Overview:
The Marketing Manager will oversee all marketing efforts to grow the Victorian Lyric Opera Company’s audience, membership, and funding base, working directly with the Marketing Committee and assisting the Development Committee. This role will focus on creating and implementing marketing strategies, managing donor relations, and coordinating with the Development Committee on fundraising activities. The ideal candidate will bring strong marketing skills, a track record of successful fundraising, and a passion for community arts. Most work will be performed remotely, but the Marketing Manager will need to be able to attend some rehearsals, performances, and group events in order to take photos/videos for use in marketing materials.
Key Responsibilities:
Marketing
- Create and execute annual marketing strategies: Develop a comprehensive marketing calendar for the season, leveraging audience survey data and understanding the local arts environment.
- Collateral production and brand consistency: Manage the design and production of print materials (brochures, flyers, banners) and digital content, ensuring alignment with VLOC’s brand identity.
- Social media strategy and execution: Develop and implement social media campaigns across all platforms, posting regularly to drive engagement and ticket sales. Stay updated on industry trends to enhance engagement and follower growth.
- Email marketing: Use MailChimp (email campaign tool) to segment email lists, create tailored campaigns, and maintain an up-to-date email communication schedule.
- Website management: Regularly update and maintain VLOC’s website, ensuring accurate, engaging content for upcoming shows, auditions, and special events.
- Audience outreach and engagement: Collaborate with local schools, senior centers, and other community organizations to promote outreach performances and build new audience relationships.
- Press and media relations: Draft press releases, solicit reviews, and manage media outreach for each production. Provide press kits and coordinate with the press for reviews and coverage.
- Sales monitoring and analysis: Track week-by-week ticket sales and use data to adjust marketing strategies in collaboration with the box office.
- Program production: Assist the show producer as requested with respect to the production of show programs.
- Show-specific marketing: Design and execute marketing plans for each show, including targeted appeals, promotions, and promotional codes for specific audience segments.
In collaboration with the Development Committee:
- Donor communications: Design and implement donor communications supporting annual and event-specific fundraising campaigns, including segmented donor appeals, event-based fundraisers, and end-of-year campaigns.
- Subscription program management: Work with the box office to manage and grow season subscriptions, targeting repeat buyers and offering exclusive benefits to subscribers.
- Donor data analysis: Regularly analyze donor trends and sales data to identify opportunities for audience growth and development.
- Audience and donor feedback: Create and distribute post-show audience surveys and use the data to improve future marketing and development efforts.
- Collaboration with Marketing and Development Committees: Work closely with VLOC’s Marketing and Development Committees to create and implement institutional strategies and ensure alignment with the organization’s goals.
- Data management: Regularly maintain and update press and donor lists, ensuring accurate records of outreach efforts, ticket sales, and donations.
- Press list management: Maintain an updated press contact list and provide necessary materials (photos, videos, copy) for media requests.
- Collaboration with box office: Work with the box office staff to coordinate ticketing promotions, comp lists, and post-show sales analysis.
- Photography/Videography: Coordinate hiring of photographers/videographers for dress rehearsals, select performances, and group events.
Success in this role will be measured by:
- Growth in ticket sales and subscription renewals season over season.
- Increase in social media engagement and follower count.
- Growth in donor base year-over-year.
- Audience feedback reflecting increased satisfaction and engagement.
- Experience: 3-5 years in marketing, development, or a related field, preferably within a performing arts or community arts organization.
- Technical skills: Proficiency in email marketing platforms (MailChimp or similar), CRM databases, website management (Weebly), and graphic design tools (Adobe Suite and/or Canva).
- Project management: Ability to manage multiple projects and meet deadlines in a collaborative environment.
- Strong writing skills: Experience drafting marketing copy, press releases, and donor communications.
- Fundraising knowledge: Experience in planning and executing fundraising campaigns, and donor cultivation.
- Collaborative mindset: Ability to work effectively with staff, volunteers, and community partners.
- Passion for the arts: A genuine interest in the performing arts, with a preference for candidates experienced in working within arts organizations.
The ideal candidate will thrive in VLOC’s community-based environment, bringing a collaborative spirit, a passion for fostering local arts, and a commitment to diversity and inclusion. VLOC embraces creativity and innovation in our marketing and development efforts and values those who can contribute to building a stronger, more connected audience.
